Which statement describes a product feature rather than a benefit?

Which statement describes a product feature rather than a benefit?

• A. This product will increase shine.
• B. This brush is made of natural bristles.
• C. This product contains almond oil.
• D. This product is developed with vitamin E.

Answer: (B)

A product feature is a tangible attribute of the item—something about how it’s made or what it’s composed of. Saying the brush is made of natural bristles describes the brush’s construction, a factual detail about the product itself. Benefits, by contrast, are outcomes you experience from using the product, like “increases shine.” The other statements point to what the product can do for you or what it contains, rather than describing the product’s physical construction. So the natural bristles detail is the clearest example of a feature.

A product feature is a tangible attribute of the item—something about how it’s made or what it’s composed of. Saying the brush is made of natural bristles describes the brush’s construction, a factual detail about the product itself. Benefits, by contrast, are outcomes you experience from using the product, like “increases shine.” The other statements point to what the product can do for you or what it contains, rather than describing the product’s physical construction. So the natural bristles detail is the clearest example of a feature.